Whoever coined the term passive income did a massive disservice to the online marketing community. People now think you can make money without doing any work. The people that honestly believe there is a possibility of making money online passively are ignorant and lazy.
Passive income: a business that makes money automatically, without any effort from the owner
The only people that make passive income are people with massive amounts of capital to invest or people who have invested months and years of effort to build and establish the business. Any entrepreneur that comes into the online business game and tries to make “passive income” will get eaten by the sharks. This is a lazy man’s mindset and it is a guarantee you will fail if you have it.
There are two groups of people that use the term passive income:
- People who know nothing about entrepreneurship
- People trying to sell you something
Look at the results in the SERPs (Search Engine Results Page) for “how to make passive income”
They are all companies trying to make money from you when you click on their link. These companies are all running affiliate marketing, pay per click ads, or selling their own ebooks/digital products. Every website on this list is making $100,000+/month, because the “make money” niche is so incredibly profitable.
Understand the game of passive income
Savvy marketers sell the idea of passive income to consumers because they know it is what they want to hear. It addresses a pain point in their audience – not having enough money. They then sell them the idea that they can make money by putting very little time or effort into a business.
The idea of passive income is marketing people exactly what they want to hear. I don’t hate marketers for doing this, marketing is all about telling people what they want to hear. If you understand the game of passive income you can use the psychology behind it to skyrocket your income. The people who buy into passive income are ironically enough not producers, they are consumers. They are some of the most profitable consumers in the world, wantrepreneurs.