Web hosting is a fascinating industry because of how insular it is. At least 90% of people that own websites do not understand what their web host does. They understand they need to pay a certain amount of space on a server but beyond that they know nothing. To most webmasters, web hosting is a black box where you put your website and then people can access it from their browser.
Since the industry is so hard to understand the internal workings of, how do you make an informed choice about what hosting provider to use? For most people the answer would be to search “best web hosting” on Google and click on one of the top results. They would then choose one of the hosts that has a top recommendation in that search result. Unfortunately these top results are dominated by marketers and corporations that have a conflict of interest between making money and giving quality advice. Naturally they always choose to make more money.
A smart person would scan these Google results and realize this isn’t the best place to find information. They would likely go to a social network such as Reddit or Twitter to find what people are saying. This would narrow down their choices but they would still have to deal with marketers spreading bad hosting information in hopes of earning affiliate commissions.
What Companies Get Recommended?
The most recommended hosting companies are companies that provide mediocre services but have great marketing. Great marketing includes being a large company so you can easily spread your message, and having high paying affiliate commissions. High paying affiliate commissions are necessary because that is the incentive hosting companies give webmasters to promote their services on their websites. Web hosting is such a competitive industry that no average person would ever hear of a web host if they didn’t have a high paying affiliate program.
Several companies get recommended the most in the search results and by “start making money blogging” websites. These companies include Blue Host, Hostgator, and iPage among a few others. The only issue is that these three choices are all owned by the same parent company. Endurance International Group (EIG) is one of the world’s largest web hosting providers and has grown through the acquisition of smaller hosting companies. EIG owns and operates numerous hosting businesses and their total brand count is 83.
Many other web hosting providers also have numerous subsidiaries which creates the illusion of choice in web hosting. These web hosting providers look like separate companies but they have the same parent company. Very few industries are as confusing for beginners as the web hosting industry. The introduction to web hosting outlines the best web hosting companies for different amounts of traffic.