People that are too cheap to buy a WordPress theme are approaching their online business with a frugal mindset. They need to think about the upside of a good WordPress theme – it can greatly increase your online business profits. I want you to know that if you try to be cheap and avoid spending money on a theme you will get what you pay for. Cheap themes are nor aesthetically pleasing, are not responsive, and have been poorly coded which can cause SEO/page speed problems.
I encourage you to spend $50-$100 on a premium theme, it is one of the most profitable investments you can make in your online business,
Best WordPress themes
StudioPress – Top Recommended
ThemeForest – Widest Selection (40,000+ Themes)
ThriveThemes – Conversion-Focused Themes
WordPress is the most popular content management system (CMS) and website building platform in the world. The WordPress software is free and has a massive community of developers creating WordPress themes and plugins to improve the looks and functionality of websites. WordPress can build any type of website, including blogs, forums, Ecommerce sites, and business websites.
I always recommend WordPress to anyone looking to start a website. Installing WordPress should be the first thing you do after buying your domain and hosting (a complete introduction to web hosting with recommendations). If you are using Siteground (like most people should be) there is more information on starting your website in the beginner’s guide to starting a website.
Negatives of using a free WordPress Theme
WordPress free themes have very few positives other than being free, that being said you are a business owner so you need to think about maximizing profits rather than think like a frugal consumer. Remember, there is no such thing as a free lunch so we need to look at the negatives of a free WordPress theme. Free themes have limited features and functionality, and are rarely updated, which means free theme might be incompatible with a more recent version of WordPress.
The biggest negative of a free theme is that it won’t be as unique as a paid theme. There are less free themes and they have less customization options, meaning there are more websites online with the exact same look as them. A huge word of warning is that people even create free themes as a way of getting malicious code into other peoples websites to hack theme.
Positives of buying a WordPress theme
Buying a WordPress theme makes sense if you are going to put effort into building a website. If you are going to be building an online business, or using your website for commercial purposes it is almost essential to pay for a WordPress Theme. Why?
A paid WordPress theme will make your website look unique, and no one wants to go on a website that looks like a ripoff of another site. Paid themes are also built by credible companies (such as StudioPress, ThemeForest, and ThriveThemes) which can help you to fix any issues you encounter and provide a dedicated support team. Premium themes also provide different features to develop and customize your website, as well as add functionality in the future (for example expanding your website to include an ecommerce store).
Professionally coded themes are also faster and are coded to improve your SEO (search engine optimization). Both of these things will help improve user experience, and if you are running an online business will put more money in your pocket. There is also a massive selection of paid WordPress themes you can choose from. This allows you to pick a web design that fits your website perfectly and looks great on both desktop and mobile.
Wondering where to get a great WordPress theme?
WordPress Theme Recommendations
Most articles recommending WordPress themes will tell you specific themes to use. Instead I will provide you with selections from the best theme marketplaces. It is incredibly important to buy a theme from a reputable WordPress theme creator. Lesser known theme creators may have poorly coded themes or security vulnerabilities because of design issues. They also have the risk of having malicious code in them for the purpose of hacking people’s websites. In my opinion the three below are the three best theme marketplaces.
Studiopress is my top recommended WordPress theme creator. They have created the world’s most popular mobile responsive themes and design framework for WordPress. Mobile responsiveness is becoming more important as people spend more time browsing the internet on their smartphones. All StudioPress themes are built on the Genesis framework which is engineered to be fast, secure, and SEO-friendly.
The basic idea with StudioPress themes is that their Genesis framework is the foundation for your website. It ensure the design, security, and SEO of your website, and protects your customizations from changing when WordPress updates. The child theme is what your website user sees, the design and style of the website.
Of course, to use StudioPress themes you will need to have a domain and web hosting, for everything theme related, StudioPress has tutorials and one-on-one customer support. Check out their website for individual theme choices – they have demos with built-in color and layout options to help you visualize your ideal website.
ThemeForest is an absolutely massive theme marketplace. They have 1000s of premium themes and website templates. They obviously have WordPress templates, but they also have ecommerce templates for WooCommerce and Shopify. There are different designers (over 35,000) creating digital products on the Envato Market (owner of ThemeForest) which allows you to purchase other digital products for your website.
There are an incredibly wide selection of WordPress themes on ThemeForest. Each theme has reviews left by other users, so you can trust you are buying a quality theme. Check out their website for individual theme choices.
ThriveThemes are the original WordPress themes designed around increasing conversions. They are built for online marketers and online business owners that want to make higher profits. These themes will help to convert visitors into subscribers, clients, and loyal customers, which is important for anyone with an online business.
Thrive also has additional features that will help you to increase you profits. Thrive Leads is a WordPress plugin that can help optimize the opt-ins for your email list. Thrive Architect will help you split-test landing pages which allows you to easily test your conversion rates. They also have a large library of documentation, and top of the line support services. Check out their website for individual theme choices.