This idea comes from The Fox and the Grapes, one of Aesop’s Fables. Below is a Latin version of the story
Driven by hunger, a fox tried to reach some grapes hanging high on the vine but was unable to, although he leaped with all his strength. As he went away, the fox remarked ‘Oh, you aren’t even ripe yet! I don’t need any sour grapes.’ People who speak disparagingly of things that they cannot attain would do well to apply this story to themselves.
A lot of people experience sour grapes about the idea of making money online. They say that it’s a scam and nobody actually makes money online. Of course this is just rationalization, and projection of their own inabilities. The average person does not know the truth about running an online business. It’s the exact same process that exists when you run an offline business. It requires a risk-tolerance and ability to delay gratification that the average person doesn’t possess.
The Online Consumer’s Mindset
These same people then Google (CPC) for the “best no stick pan to buy”. They click through to a website that is an authority for home and garden, and conveniently has an article about the best no stick pans (affiliate marketing). Naturally they scroll to the highest rated pan and click the conveniently located Amazon link. This takes them to Amazon where they do their online shopping (eCommerce).
If people are spending money online, its a mathematical certainty that other people are making money online.
These sour grape people also make the convenient argument that you cannot make money without having money to begin with. They forget websites they use everyday like Facebook, Twitter, and Reddit were bootstrapped with almost zero capital to start.
The issue is people being unable to think like producers. They are permanently stuck in the consumer mindset, they will surf the internet forever and never see an opportunity to make money.
Think Like A Producer
This is what I would tell anyone who surfs the web for pleasure. If you use the internet a lot you might as well be making money from it. Even if they aren’t ready to actually make a website and start profiting from the internet they can still change their mindset. There are billions of dollars being exchanged every day on the internet, if you simply think about where the money is being exchange you will put yourself in a good position to earn it in the future.